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@article{193824,
        author = {Dr. Nalini Kantha. C},
        title = {CHANGING CONSUMER SPENDING HABITS IN THE DIGITAL AGE: A STUDY ON THE RISE OF E-WALLETS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1839-1842},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193824},
        abstract = {The rapid advancement of digital technology has significantly transformed financial transactions, with e-wallets emerging as a dominant mode of payment. This study explores how the adoption of digital wallets has influenced consumer spending habits in the digital age. By focusing on key aspects such as convenience, speed, incentives, and perceived security, the research investigates the behavioral shifts in consumer purchasing patterns. The study draws on survey data and case analysis to assess the relationship between e-wallet usage and changes in spending behavior, including frequency of transactions, impulse buying, and financial planning. The findings reveal that while e-wallets offer greater convenience and drive digital inclusion, they also lead to increased discretionary spending and reduced consumer control over budgeting.
Furthermore, the study applies statistical analysis to measure the correlation between e-wallet features and changes in consumer behavior across various demographic groups. The results indicate a strong influence of mobile payment technologies on impulsive buying decisions, particularly among younger consumers. The paper highlights both opportunities and challenges posed by the growing dependency on e-wallets, emphasizing the need for financial literacy and responsible digital consumption. Insights gained from this research serve as a valuable resource for fintech developers, policymakers, retailers, and consumers aiming to strike a balance between innovation and financial well-being.},
        keywords = {E-wallets, Consumer Behaviour, Digital Payments, Impulse Buying, Financial Planning, Mobile Wallets, Fintech, Digital Economy, Budgeting, Transaction Frequency, Financial Technology, Behavioral Economics},
        month = {March},
        }