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@article{197804,
        author = {Dr. G. Balarangaiah},
        title = {Growth of q-Commerce in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {7918-7923},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197804},
        abstract = {At present, Quick – Commerce is replacing e-Commerce, landscape of India, in the case of retail market. This new perception is regularly increasing in the consumers’ behaviors and attitude. It is happening due to convenience- based on fast paced services. In this new system, consumers making online transformation through internet devices from anywhere at any time. Sometimes, it seems to be that e-commerce and q-commerce, both are same, in the case of delivery patterns and operational methods but they are different. In the case of changing preferences and expectations of consumers, e-Commerce companies are unable to deliver of goods and services with-in- short period because they are maintaining where houses in the industrial areas. Due to this, they are taking time of 1-4 days to deliver. However, q-Commerce companies maintaining dark store (small full-fill mint centers) near to residential areas and delivering the goods and services within short period time of 10-30 minutes.
The case study of Hyderabad city of Telangana State reveals that majority (93%) respondents fall in between 18-25 age group who are accustomed digital convenience and time saving services. It is observed that consumers are reducing to going directly to retail shops and depending more and more on delivery apps. The rise of quick-Commerce which is mainly concerned to big cities consumers for daily essentials. It is happening due to changing lifestyle of young generation. The platforms such as Zepto, Blinkit and Swiggy Instamart companies which have gained the confidence of young people. However, complete replacement of traditional retail shops cannot be done in short period. To ensure balanced growth, policy makers, platforms and local shopkeepers must work for reaching the targets According to market studies, the user penetration rate of this sector stands at 2.7 percent in 2025 which is expected to reach 4.0 percent by 2030. In the same way, the Gross Merchandise Value (GMV) stands at Rs 64,000 crore (US$ 7.47 billion) in 2025 which is further expected to grow Rs 2,00,000 crore (US$ 23.34 billion) by 2028. The origin of ‘Quick Commerce’ in the retail market of India reshaped the overall structure of the traditional e-Commerce practice. The Covid-19 pandemic is the basis for emergence of q-Commerce companies which require short- and long-term policies for strengthen.},
        keywords = {q-Commerce, e-Commerce, Dark Stores, GMV, Covid-19 Pandemic etc.},
        month = {April},
        }