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@article{199175,
        author = {chirag khadgi},
        title = {Analysis of customer churn for a telecom company (Airtel/Jio/Vi)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {12455-12459},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=199175},
        abstract = {The Indian telecommunications market is the one where the strong competition of such giants as Airtel, Jio, and Vi takes place and the issue of customer retention is highly problematic. The effect of customer churn on revenue, profitability and market share is direct. This case study research paper undertakes in-depth research of drivers of customer churn in this industry. Based on the hypothetical data, which is representative of the industry behaviour, the research uses analytical frameworks to determine the main reasons that cause attrition, such as service quality, pricing, competitor offers and customer support. The article suggests a predictive system to churn and delivers strategic, operational, and data-based intervention that telecommunication companies can implement to increase customer loyalty. The results are to equip the managers with practical ideas on how to develop an effective customer retention program to enhance customer lifetime value and sustainable competitive advantage.},
        keywords = {Customer Churn, Telecom, Airtel, Jio, Vi, Predictive Analytics, Customer Retention, Churn Drivers, Machine Learning, Customer Relationship Management (CRM).},
        month = {April},
        }