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@article{201604,
        author = {Mrs.V.NITHYA, and Dr.D.VIJAYAKUMAR,},
        title = {A STUDY ON MARKETING PRACTICES OF SMALL SCALE BUSINESS WITH REFERENCE TO COIMBATORE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {5267-5271},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=201604},
        abstract = {This study examines the marketing practices of small scale businesses in Coimbatore District. Using a sample of 600 respondents selected through convenience sampling, the study analyzes various marketing strategies adopted by small enterprises. The findings reveal that both traditional and modern marketing practices are used, with increasing importance given to digital marketing, customer relationship management, and product innovation. The study highlights the need for improved marketing capabilities to enhance competitiveness and business growth.},
        keywords = {Marketing Practices, Small Scale Businesses, Digital Marketing, Branding, Customer Relationship Management, Coimbatore District},
        month = {May},
        }