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@article{204373,
        author = {Greejith G S},
        title = {Factors Influencing Investment Intentions Among Investors in The Stock Market: An Empirical Study in Kerala},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {no},
        pages = {71-76},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204373},
        abstract = {This study examines the determinants influencing investment intentions among stock request investors, focusing on the effects of prior investment behavior, attitudes towards investment, perceived behavioral control, subjective norms, and financial literacy. Using a quantitative research method, data were gathered through a self-structured questionnaire from a purposive sample of 126 active stock market investors in Kerala, India. We used statistical tests like multiple regression and Chi-square tests. The results indicate that attitude towards investment, previous behavior, and financial literacy substantially influence investment intention. Once more, subjective norms and perceived behavioral control did not exhibit a significant effect. Also, the investor's geographic location was strongly linked to their intention to invest, but demographic factors like marital status and work experience were not.},
        keywords = {Attitude, Behavioral Finance, Financial Literacy, Investment Intention, Past Behavior, Stock Market.},
        month = {June},
        }