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@article{207663,
        author = {Dr. Vipul Sharma and Diksha Mishra},
        title = {AN ANALYSIS OF CUSTOMER SATISFACTION IN ONLINE SHOPPING OF ELECTRONICS GOODS (A Comprasion Between Urban & Rural Area of Satna District)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {3},
        pages = {2588-2594},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=207663},
        abstract = {The rapid expansion of e-commerce has transformed the way consumers purchase electronic goods by offering convenience, competitive prices, and a wide range of products. This study examines customer satisfaction with online shopping for electronic goods and compares the experiences of consumers in urban and rural areas of Satna District, Madhya Pradesh. Primary data were collected through a structured questionnaire and analyzed using statistical tools such as percentage analysis, mean scores, chi-square test, and independent sample t-test. The findings reveal that urban consumers are generally more satisfied due to better internet access, digital literacy, and faster delivery services, while rural consumers face challenges related to connectivity, delayed deliveries, and trust in online platforms. The study concludes that improving digital infrastructure, logistics, and customer support can enhance customer satisfaction, particularly in rural areas, and help bridge the urban-rural digital divide in e-commerce.},
        keywords = {Customer Satisfaction, e-commerce, online shopping},
        month = {August},
        }