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@article{210574,
        author = {Sumitha Dsouza and Kowshalya T P},
        title = {Revolutionizing Marketing Strategies through the Integration of Neuromarketing and Artificial Intelligence},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {6},
        pages = {1430-1434},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=210574},
        abstract = {Recent advancements in Artificial Intelligence (AI), when combined with Neuro-Intelligence (NI), have opened avenues for innovative forms of collaboration, offering significant competitive advantages and enhancing the routine operations of retailers. This integration facilitates not only the delivery of brand-related services but also the creation of novel interactions between businesses, customers, and employees. The synergy of these technologies plays a crucial role in identifying early warning signals and forecasting potential brand crises. Analysis further reveals that the convergence of neuromarketing and AI empowers marketers to transform traditional marketing strategies, while AI, in particular, is proving instrumental in addressing complex marketing challenges faced by retailers, especially within the FMCG sector. A holistic approach is required, one that harmonizes AI competencies with the preservation of human creativity and emotional connections.},
        keywords = {Neuro marketing, Sensory Marketing, AI in Retail Management},
        month = {November},
        }