FACTOR AFFECTING CHOICE OF MUTUAL FUND FOR INVESTOR
Mr. Deepak Bhale, Dr. George Thomas, Gaurav Newalkar
Mutual Fund, Investors attitude, Risk, Return
To ensure one’s future most of the individuals go for different options for investment of their money. They search for most promising one, it is the one giving higher returns with lower risk. In this regard mutual fund is considered to be a best option as it minimizes risk by investing fund in a portfolio to balance risk and returns. The present study focuses on measuring the investors' expectation and their preference. It also attempts to gauge the factors that they take into consideration before making any investment in mutual fund as well as the awareness level among individual investors regarding mutual fund investment. In addition to this the role of demographic variables was also studied to find out whether the age, income and gender affects the choice of mutual fund. The results indicate that there are two factors underlying choice of mutual fund namely, performance and scheme. Further, among demographic variables the age of investor shown a significant effect on choice of mutual fund but the effect of gender and income was insignificant.