A STUDY ON CUSTOMER PREFERENCES ON COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY
Author(s):
banurekha, Krithika E
Keywords:
Cosmetics, Marketing Strategy
Abstract
The purpose of the paper is to study the consumer Preference towards cosmetics. People consider quality as the most significant factor to purchase cosmetics. The findings may be used to marketers to plan marketing strategy for cosmetics. Through this paper an attempt was conducted to identify the different factors that impact and influences the customers for buying a product. This study reveals that various factors like quality, brand, price, advertisement and packaging have tremendous influences on consumer Preference.
Article Details
Unique Paper ID: 151272

Publication Volume & Issue: Volume 7, Issue 12

Page(s): 349 - 351
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