A STUDY ON CUSTOMER PREFERENCES ON COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

banurekha; Krithika E

A STUDY ON CUSTOMER PREFERENCES ON COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Authors: banurekha, Krithika E

Unique Paper ID: 151272
Volume: 7
Issue: 12
PageNo: 349-351

Keywords: Cosmetics Marketing Strategy

Abstract:
The purpose of the paper is to study the consumer Preference towards cosmetics. People consider quality as the most significant factor to purchase cosmetics. The findings may be used to marketers to plan marketing strategy for cosmetics. Through this paper an attempt was conducted to identify the different factors that impact and influences the customers for buying a product. This study reveals that various factors like quality, brand, price, advertisement and packaging have tremendous influences on consumer Preference.

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Cite This Article

ISSN: 2349-6002
Volume: 7
Issue: 12
PageNo: 349-351

A STUDY ON CUSTOMER PREFERENCES ON COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Available:https://ijirt.org/Article?manuscript=151272

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Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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