A Study of Product Life Cycle: A Special Reference to Nokia Mobile
Author(s):
A.Manusha
Keywords:
Market, business, product life cycle, curve, stages.
Abstract
Product life cycle is a cycle through which involves in the stages like introduction stage, growth stage, maturity stage, decline stage. In business terms, the product life cycle in a marketing context is all the stages of a products life span that are related to its promotion and sales. The product life cycle model is advantages in planning long term offensive marketing strategies, particularly when markets and economies are stable. The product life cycle is generalized model depicted the unit sales trend of some narrowly defined product from the time it is first placed on the market until it is later removed by the firm. It can be approximate by the bell stages, benefit and problems of product life cycle is studied.
Article Details
Unique Paper ID: 153719

Publication Volume & Issue: Volume 8, Issue 8

Page(s): 29 - 32
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