A Study on Impact of Artificial Intelligence in Customer Relationship Management
Author(s):
Kavitha Natarajan
Keywords:
Artificial intelligence (AI), Customer Relationship Management (CRM), Impact of AI, Market
Abstract
Recent development in Customer Relationship Management (CRM) has undergone significant changes. Major companies have focused on using automation and Artificial intelligence (AI) tools to understand customer’s buying behavior, to increase interaction of brand and customer, and to strengthen relationships. Companies have adopted Artificial Intelligent based CRM to respond to the customer queries effectively and enable in enhancing customer loyalty. The future of CRM will be to meet the ever-changing needs of their customers and their expectations as well as follow and sometimes foresee market trends. There are many AI use cases in CRM. While most companies have become increasingly good at collecting customer data, far from all of them are able to do the analysis, mining, and understanding that is required to make full use of this data. Artificial Intelligence can help companies automate routine tasks, deliver fast responses to customers and provide accurate insights to sustain business growth. This paper enables to study and analyzing the impact of customer relationship management.
Article Details
Unique Paper ID: 153814

Publication Volume & Issue: Volume 8, Issue 8

Page(s): 99 - 104
Article Preview & Download


Share This Article

Conference Alert

NCSST-2021

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2021

SWEC- Management

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2021

Go To Issue



Call For Paper

Volume 8 Issue 4

Last Date 25 September 2021

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews

Contact Details

Telephone:6351679790
Email: editor@ijirt.org
Website: ijirt.org

Policies