A Study on Impact of Artificial Intelligence in Customer Relationship Management
Kavitha Natarajan
Artificial intelligence (AI), Customer Relationship Management (CRM), Impact of AI, Market
Recent development in Customer Relationship Management (CRM) has undergone significant changes. Major companies have focused on using automation and Artificial intelligence (AI) tools to understand customer’s buying behavior, to increase interaction of brand and customer, and to strengthen relationships. Companies have adopted Artificial Intelligent based CRM to respond to the customer queries effectively and enable in enhancing customer loyalty. The future of CRM will be to meet the ever-changing needs of their customers and their expectations as well as follow and sometimes foresee market trends. There are many AI use cases in CRM. While most companies have become increasingly good at collecting customer data, far from all of them are able to do the analysis, mining, and understanding that is required to make full use of this data. Artificial Intelligence can help companies automate routine tasks, deliver fast responses to customers and provide accurate insights to sustain business growth. This paper enables to study and analyzing the impact of customer relationship management.
Article Details
Unique Paper ID: 153814

Publication Volume & Issue: Volume 8, Issue 8

Page(s): 99 - 104
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