Dr R Palaniappan, Dr J Vimal Priyan
DOI Number:
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Strategy, financial, educated, empowered, investment
Financial literacy may be understood as the capability of an individual to understand the financial terms and concepts, be aware about financial products and services and apply that knowledge for their financial wellbeing. A financial literate individual has the potential to develop a relationship between his financial requirements and the best financial product suitable for him accordingly. In olden days, women were not given any right to take any important decision. Now, everything has changed. Women are educated; they are allowed to work and to take financial decisions. Though women are allowed to take financial decisions, they don’t have enough knowledge about various financial alternatives. Women do not have financial knowledge and awareness about various income tax and regulatory bodies. Hence, the present study is undertaken to understand the awareness level of working women in the study area. Financial literacy is a foremost issue in today times, the people are more appealing to earn income but they are not serious about their investment decision and saving allocation. Through the financial literacy, they are able to take investment decision properly. The conclusion of this paper is that women should be more knowledgeable about the investment avenue since they are generally depends on their spouses or other family members. However they are focus on the some investment avenue viz: Bank and Post office Fixed Deposits only. Due to improper knowledge about the shares, Mutual Funds and other investment alternatives, they cannot able to take investment decision in such kind of alternatives confidently.
Article Details
Unique Paper ID: 156557

Publication Volume & Issue: Volume 9, Issue 4

Page(s): 323 - 333
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