A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA

A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA
Author(s):
Dr. Hiren Harsora, Mr. Hemant Pandey, Mr. Jay Kapadia
Keywords:

Abstract
The efficacy, moral ramifications, and societal impacts of advertising tactics used by FMCG (fast-moving consumer goods) companies in the Indian market are all examined in this research. It seeks to identify the societal effects of advertising on consumer behaviour and cultural norms, investigate ethical issues related to advertising content, and evaluate the return on investment (ROI) of advertising expenditure through a thorough examination. Key words: India, FMCG, ethical concerns, advertising efficacy, and societal impacts.
Article Details
Unique Paper ID: 162668 Publication Volume & Issue: Volume 10, Issue 10 Page(s): 688 - 691
Article Preview & Download

Share This Article

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org