A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA

Dr. Hiren Harsora; Mr. Hemant Pandey; Mr. Jay Kapadia

A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA

Authors: Dr. Hiren Harsora, Mr. Hemant Pandey, Mr. Jay Kapadia

Unique Paper ID: 162668
Volume: 10
Issue: 10
PageNo: 688-691

Keywords: No Keywords Found

Abstract:
The efficacy, moral ramifications, and societal impacts of advertising tactics used by FMCG (fast-moving consumer goods) companies in the Indian market are all examined in this research. It seeks to identify the societal effects of advertising on consumer behaviour and cultural norms, investigate ethical issues related to advertising content, and evaluate the return on investment (ROI) of advertising expenditure through a thorough examination. Key words: India, FMCG, ethical concerns, advertising efficacy, and societal impacts.

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Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 10
PageNo: 688-691

A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA

Available:https://ijirt.org/Article?manuscript=162668

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UGC Approved
Journal no 47859

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