STUDY ON CONSUMER BEHAVIOR TOWARDS HOUSING LOANS
Author(s):
Dr. Hiren Harsora, SRI RAM MAHESH MANDAVILLI, Marathe Suyash Dilip
Keywords:
Abstract
India's housing finance sector is essential to the country's economic expansion and to supplying the country's growing population with homes. With an emphasis on the Indian market, this paper offers a thorough research of consumer behavior regarding house loans. The study uses primary and secondary data sources in a descriptive research design. A standardized questionnaire was used to survey a sample size of 150 respondents, and statistical tools were used to analyze the results. The survey also reveals that respondents' perceptions of the interest rates provided by financial institutions are not significantly different based on their age. In the same way, there is no discernible correlation between respondents' ages and the difficulties they encountered applying for a house loan or their propensity to suggest a financial institution to others. Based on these results, the study draws the conclusion that a combination of institutional, economic, and demographic factors affect Indian consumers' attitudes toward home loans. According to the report, financial institutions should modify their housing loan offerings to better serve the varied demands of their customers, which includes individuals who live in rural and lower-income areas.
Article Details
Unique Paper ID: 163679

Publication Volume & Issue: Volume 10, Issue 11

Page(s): 2360 - 2364
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