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@article{164990,
        author = {Priyanka Jana and Harsh Mehta and Niketa Chakrabarti},
        title = {Impact Of Design Characteristic Of Beauty Product Advertisement On Instagram On Indian Urban Youth},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {12},
        pages = {2999-3004},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=164990},
        abstract = {This article examines the impact of beauty product advertisement design features on Instagram on Indian urban youth. Quantitative research methods will be used to collect data using closed question survey methods. This study was conducted to understand how design features in beauty product advertisements influence the behavior of young urban consumers in India. This study focuses on Instagram as an advertising platform and aims to understand the impact of design features.
Based on a quantitative survey analysis, this study examines the effectiveness of distinctive beauty product designs in attracting attention, influencing behavior, and persuading urban Indian youth to be gender-affirming. Emotional response Ultimately, this research will help advertisers create effective Instagram ads based on the preferences and behaviors of urban Indian youth. 
},
        keywords = {Design characteristics, Beauty product, Advertisement, urban youth, Instagram},
        month = {},
        }