Importance of Branding & Digital marketing for hospitals in modern era

SAHELI MANNA

Importance of Branding & Digital marketing for hospitals in modern era

Authors: SAHELI MANNA

Unique Paper ID: 165742
Volume: 11
Issue: 1
PageNo: 1628-1629

Keywords: Branding Digital marketing Healthcare Importance Medical facilities.

Abstract:
This research focuses on branding and digital marketing within the healthcare sector, specifically examining the impact on super-specialty medical care facilities in Jaipur. The study emphasizes the importance of advanced infrastructure, including operation theaters, digital X-ray facilities, and critical care units. It highlights the role of highly qualified doctors and compassionate nursing staff in providing accurate diagnoses and medical care. The marketing department plays a crucial role in healthcare organizations, responsible for attracting new clients and retaining existing ones, thus ensuring financial stability and growth. Through market research and effective marketing campaigns, the marketing department identifies potential patients and converts leads into paying clients. Building and maintaining the brand is essential for patient retention, involving public relations, social media management, and creating marketing materials.

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ISSN: 2349-6002
Volume: 11
Issue: 1
PageNo: 1628-1629

Importance of Branding & Digital marketing for hospitals in modern era

Available:https://ijirt.org/Article?manuscript=165742

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Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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