THE IMPACT OF SOCIAL MEDIA ON E-RETAILING: STRATEGIES FOR ENHANCING CONSUMER ENGAGEMENT

Shah Rajendrakumar Kanaiyalal; Dr. Anshul Rajawat

THE IMPACT OF SOCIAL MEDIA ON E-RETAILING: STRATEGIES FOR ENHANCING CONSUMER ENGAGEMENT

Authors: Shah Rajendrakumar Kanaiyalal, Dr. Anshul Rajawat

Unique Paper ID: 166846
Volume: 11
Issue: 2
PageNo: 2249-2254

Keywords: Social Media E-Retailing Consumer Engagement Online Sales Personalized Content Interactive Campaigns Influencer Collaborations Data Analytics Digital Marketing.

Abstract:
Social media has completely changed the e-retail industry in recent years by providing businesses with previously unheard-of chances to interact with customers. This study focuses on methods that improve customer involvement as it examines the complex effects of social media on e-retailing. Key social media sites and techniques that increase traffic and online sales are identified by the research through an analysis of consumer behavior and current trends. The results show that influencer partnerships, interactive campaigns, and personalized content greatly increase customer interaction and loyalty. The report also emphasizes how data analytics can be used to identify customer preferences and adjust marketing strategies accordingly. In order to ensure sustained growth and a competitive edge in the digital marketplace, the paper finishes with practical recommendations for e-retailers on how to properly exploit social media.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 2
PageNo: 2249-2254

THE IMPACT OF SOCIAL MEDIA ON E-RETAILING: STRATEGIES FOR ENHANCING CONSUMER ENGAGEMENT

Available:https://ijirt.org/Article?manuscript=166846

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UGC Approved
Journal no 47859

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