Author Login IJIRT Partner Network (IPN) Login

"IMPACT OF PRICING AND PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOR OF EDIBLE OILS CONSUMERS IN AHMEDABAD"

  • Unique Paper ID: 167893
  • Volume: 11
  • Issue: 4
  • PageNo: 804-809
  • Abstract:
  • This research paper aims to explore the impact of pricing and promotional strategies on the buying behavior of edible oil consumers in Ahmedabad. Over the past decade, the edible oils market has seen significant changes due to competitive pricing, aggressive marketing, and heightened consumer awareness of health benefits. The study analyzes how factors like price sensitivity, promotional offers, brand loyalty, and consumer demographics affect purchasing decisions. The findings reveal that both price and promotional strategies significantly influence consumer behavior, with health-consciousness and income levels acting as moderating variables.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 4
  • PageNo: 804-809

"IMPACT OF PRICING AND PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOR OF EDIBLE OILS CONSUMERS IN AHMEDABAD"

Related Articles

09 Dec, 2024

COLLABORATION AND TEAM DYNAMICS IN A HYBRID WORK ENVIRONMENT: A CASE STUDY ANALYSIS

Read More
15 Oct, 2024

The Impact of Working from Home on Family Dynamics

Read More
24 Jul, 2024

THE IMPACT OF SOCIAL MEDIA ON E-RETAILING: STRATEGIES FOR ENHANCING CONSUMER ENGAGEMENT

Read More
16 Jul, 2024

EXPLORING WORKERS' INVOLVEMENT IN MANAGEMENT PRACTICES WITHIN PRIVATE SECTOR INDUSTRIES IN AHMEDABAD

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry