"IMPACT OF PRICING AND PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOR OF EDIBLE OILS CONSUMERS IN AHMEDABAD"

Ankita Jhanwar; Dr. Anshul Rajawat

"IMPACT OF PRICING AND PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOR OF EDIBLE OILS CONSUMERS IN AHMEDABAD"

Authors: Ankita Jhanwar, Dr. Anshul Rajawat

Unique Paper ID: 167893
Volume: 11
Issue: 4
PageNo: 804-809

Keywords: Pricing and Promotion Buying Behavior Edible Oils consumer awareness.

Abstract:
This research paper aims to explore the impact of pricing and promotional strategies on the buying behavior of edible oil consumers in Ahmedabad. Over the past decade, the edible oils market has seen significant changes due to competitive pricing, aggressive marketing, and heightened consumer awareness of health benefits. The study analyzes how factors like price sensitivity, promotional offers, brand loyalty, and consumer demographics affect purchasing decisions. The findings reveal that both price and promotional strategies significantly influence consumer behavior, with health-consciousness and income levels acting as moderating variables.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 4
PageNo: 804-809

"IMPACT OF PRICING AND PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOR OF EDIBLE OILS CONSUMERS IN AHMEDABAD"

Available:https://ijirt.org/Article?manuscript=167893

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Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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