Pertinent Factors Affecting the Customer Defection in Cellular Services in India

Pertinent Factors Affecting the Customer Defection in Cellular Services in India
Author(s):
H.K.PRASADA
Keywords:
Telecommunication, Customer Satisfaction, Customer Defection
Abstract
The customer satisfaction is the main goal of every business organization. In this competitive business scenario each and every activity starts and ends with the customer. In the present scenario, the telecommunication is lifeblood for every business activities. Even in this industry there prevails a stiff competition between the service providers. The objective of the study is basically to investigate the factors that affect customer defection in Indian telecom sector and to study the customer socio economic status. Random sampling method is used to collect data. The sample size was 600. Both primary and secondary data is used. The data has been mainly analyzed by using Kaiser-Meyer-Olkin, Bartlett's Test and Chi – Square Test.
Article Details
Unique Paper ID: 167498 Publication Volume & Issue: Volume 5, Issue 1 Page(s): 381 - 388
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