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@article{167797,
        author = {Nittu},
        title = {Issues and challenges to Geographical Indications in the Era of E-commerce: An Analysis.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {418-424},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167797},
        abstract = {Geographical Indications (GIs) are distinctive signs that identify a product as originating from a specific place, where a given quality, reputation, or other characteristic is essentially attributable to its geographic origin. Examples include Champagne from France, Darjeeling tea from India, and Parma ham from Italy. 
With the rapid growth of e-commerce, GI products are increasingly being marketed and sold online. However, the digital environment poses various challenges and issues that require careful attention. E-Commerce and GI Products: E-commerce platforms have revolutionized the way GI products are marketed and accessed globally. The internet allows producers from rural areas to reach global markets, increasing their visibility and customer base. However, this digital expansion also brings significant issues, including risks related to authenticity, counterfeiting, and jurisdictional enforcement.
Thus, this paper will analyse the issues and challenges that come in the path of exploring and marketing products with GI. The researcher used doctrinal research and referred primary and secondary resources to find the solution of this emerging issue},
        keywords = {Geographical Indications, E-Commerce, Protection, Violations},
        month = {September},
        }