A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS HYPER MARKET WITH SPECIAL REFERENCE TO “DENNIS HYPERMARKET”

Mrs. M. BANUREKHA; Mr. MUKESH RAM S R

A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS HYPER MARKET WITH SPECIAL REFERENCE TO “DENNIS HYPERMARKET”

Authors: Mrs. M. BANUREKHA, Mr. MUKESH RAM S R

Unique Paper ID: 180809
Volume: 12
Issue: 1
PageNo: 2855-2859

Keywords: Customer Satisfaction Demographics Freshness and Quality Store Layout T-Test Chi-Square Test Retail Strategy Hypermarket.

Abstract:
The major customer perception study along with customer satisfaction on Dennis Hypermarket takes into consideration the impact of demographic variables on customers' evaluation regarding product freshness, quality, and store layout preferences. A well-structured questionnaire was used to collect the primary data from 151 respondents, which was analyzed using t-tests and chi-square tests. Respondents also revealed that gender, age, and occupation have got a significant impact on customer satisfaction levels in which females, older people, and business owners reported having more satisfaction, while income has no significant effect on satisfaction. On the contrary, store layout preferences were found to be significantly influenced by gender, occupation, and income; age did not have any notable influence at all. These also lend insights regarding the need for adopting segmented approaches by Dennis Hypermarket in layout design, marketing, and service delivery to enhance satisfaction by meeting various customer expectations.

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Cite This Article

ISSN: 2349-6002
Volume: 12
Issue: 1
PageNo: 2855-2859

A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS HYPER MARKET WITH SPECIAL REFERENCE TO “DENNIS HYPERMARKET”

Available:https://ijirt.org/Article?manuscript=180809

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UGC Approved
Journal no 47859

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