Customer perception and satisfaction on grocery products at Thalir

Mrs. M.BANUREKHA; Mohanakrishnan.S

Customer perception and satisfaction on grocery products at Thalir

Authors: Mrs. M.BANUREKHA, Mohanakrishnan.S

Unique Paper ID: 181545
Volume: 12
Issue: 1
PageNo: 5209-5215

Keywords: Customer perception Pricing Retail.

Abstract:
Customer perception and satisfaction play a crucial role in the success of grocery retail businesses. This study aims to analyse how customers perceive grocery products and how these perceptions influence their overall satisfaction. Key factors such as product quality, pricing, brand availability, packaging, freshness, and in-store experience were examined to determine their impact on consumer satisfaction. Data was collected through surveys and interviews with a diverse group of grocery shoppers. The findings indicate that product freshness and quality are the most influential factors in shaping positive customer perceptions, followed by reasonable pricing and product variety. The study also highlights a strong correlation between customer perception and repeats purchase behavior. The results provide valuable insights for retailers to improve their product offerings and customer service strategies to enhance overall customer satisfaction and loyalty in a competitive market.

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Cite This Article

ISSN: 2349-6002
Volume: 12
Issue: 1
PageNo: 5209-5215

Customer perception and satisfaction on grocery products at Thalir

Available:https://ijirt.org/Article?manuscript=181545

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Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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