Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{150644,
        author = {Dr. Sarada Bandikatla},
        title = {A Comparative Study on Aspects of Multi-Level Marketing and Direct Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {7},
        number = {8},
        pages = {155-160},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=150644},
        abstract = {In India, direct sale is one of the most rising retail non-store models. Multi-level marketing is a type of business developed in the US in the 1950s. The network marketing strategy (also known as Multi-Level Marketing) consists of hiring manufacturers' individual businesses as distributors of goods of the organization, and recruiting dealers and sub-distribution firms to distribute items, typically in their home countries. The sales force is not only paid for sales but also for sales carried out by its hiring, in the context of direct selling is a multi-level marketing. The participants who can have various forms of pay are referred to as this hired sales team. This essay discusses in more detail the method of targeted marketing and multi-level marketing. A comparative research on facets of MLM and direct marketing is discussed in depth in this report.},
        keywords = {Direct Marketing, Multi-level Marketing, networks, Management, Business etc.},
        month = {},
        }