Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{153962,
        author = {P. DADAPEER and Dr. N. RAMANJANEYULU},
        title = {IMPACT OF E – SHOPPINGON RETAIL BUSINESS},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {9},
        pages = {1-4},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=153962},
        abstract = {Retailers include of a large segment of the population and a larger population is dependent upon these retailers. But the introduction of online shopping with their attractive incentives and wide varieties has slapped on their face the fear of uncertainty and helplessness. This study looks into the various aspects about how retail businesses are being affected and also the various recovery mechanisms they are coming up with to counter those e-stores in their race of survival. This paper also undoes the effect upon the effectiveness of the various concerns due to increasing trend for online shopping. },
        keywords = {online shopping, retailers, large segments, attractive incentives, turnover.},
        month = {},
        }