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@article{206534,
        author = {Dr. A. Bharathi Reddy},
        title = {Impact of Digital Marketing Strategies on Business Performance: A Comprehensive Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {2},
        pages = {1869-1872},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=206534},
        abstract = {},
        keywords = {},
        month = {July},
        }