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@article{197120,
        author = {Prof. Aishwarya Benjamin},
        title = {MANAGEMENT CHALLENGES IN A VUCA WORLD},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {5110-5111},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197120},
        abstract = {A VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world characterizes the modern global environment where rapid technological advancements, unpredictable market dynamics, and complex social changes challenge traditional management theories. This paper explores the implications of VUCA on organizational management, identifies core challenges faced by leaders, and proposes strategic frameworks and competencies that enhance managerial effectiveness. The research draws on multidisciplinary literature, real-world examples, and conceptual strategies to address change, ambiguity, and complexity in management practice.},
        keywords = {},
        month = {April},
        }