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@article{162947,
        author = {Thimmapuram Amruta and Anirudh Banarjee and Isha Rajesh and Keerthana Prakash and Nagaleela Aravind and Ms Sunitha B.K and Dr. Sachin K Parappagoudar},
        title = {IMPACT OF PEER-TO-PEER LENDING ON THE INDIAN BANKING INDUSTRY},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {486-491},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=162947},
        abstract = {This paper explores the ramifications of Peer-to-Peer (P2P) lending on the Indian banking sector. By analysing regulatory frameworks, market trends, and economic implications, we assess the disruptive influence of P2P lending on traditional banking practices. Our findings highlight both challenges and opportunities arising from this emerging financial model, including increased access to credit, risk management concerns, and potential shifts in consumer behaviour. Ultimately, this study contributes to a deeper understanding of the evolving landscape of financial intermediation in India amidst the rise of P2P lending platforms.},
        keywords = {P2P Lending, Indian Banking Industry, Alternative finance, Crowdfunding, Marketplace Lending, Online lending, Fintech, Credit Risk, Loan organisation, Underwriting, Credit Scoring, Default rate, Loan servicing, Securitisation, Risk management, Regulation, Micro loans, SME Lending, Consumer lending, Loan diversification, Financial inclusion, Credit worthy, Loan terms, Loan agreement},
        month = {},
        }