CONSUMER ATTITUDE TOWARDS E-TWO WHEELER VEHICLES AT VADODARA

  • Unique Paper ID: 163258
  • Volume: 10
  • Issue: 11
  • PageNo: 1050-1058
  • Abstract:
  • This research investigates consumer attitudes towards e-two wheeler vehicles in Vadodara, focusing on factors influencing perceptions, preferences, and purchase intentions. A comprehensive survey was conducted, gathering data on demographics, ownership status, familiarity with e-two wheelers, perceived advantages and disadvantages, factors influencing purchase decisions, and opinions on government incentives and charging infrastructure. Findings indicate a strong interest among respondents, particularly among young adults and students, with over half of the surveyed population owning e-two wheeler vehicles. Environmental friendliness emerged as a primary advantage, while concerns were raised regarding charging infrastructure availability and the limited range per charge. Government incentives and the availability of charging stations were identified as influential factors in purchase decisions. These findings provide valuable insights for policymakers, manufacturers, and marketers aiming to promote the adoption of e-mobility solutions in Vadodara and beyond.

Copyright & License

Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

BibTeX

@article{163258,
        author = {Dr. Hiren Harsora and Kshitij Sharma and Limbani Bhavin Jitendra},
        title = {CONSUMER ATTITUDE TOWARDS E-TWO WHEELER VEHICLES AT VADODARA},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {1050-1058},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163258},
        abstract = {This research investigates consumer attitudes towards e-two wheeler vehicles in Vadodara, focusing on factors influencing perceptions, preferences, and purchase intentions. A comprehensive survey was conducted, gathering data on demographics, ownership status, familiarity with e-two wheelers, perceived advantages and disadvantages, factors influencing purchase decisions, and opinions on government incentives and charging infrastructure. Findings indicate a strong interest among respondents, particularly among young adults and students, with over half of the surveyed population owning e-two wheeler vehicles. Environmental friendliness emerged as a primary advantage, while concerns were raised regarding charging infrastructure availability and the limited range per charge. Government incentives and the availability of charging stations were identified as influential factors in purchase decisions. These findings provide valuable insights for policymakers, manufacturers, and marketers aiming to promote the adoption of e-mobility solutions in Vadodara and beyond.},
        keywords = {Consumer attitude, E-two-wheeler vehicles Perceptions, Preferences, Purchase intentions, Demographics},
        month = {},
        }

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 11
  • PageNo: 1050-1058

CONSUMER ATTITUDE TOWARDS E-TWO WHEELER VEHICLES AT VADODARA

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