Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{174015,
        author = {Mukesh Patel},
        title = {Impact of personalized marketing strategies on parental decision-making in school selection at P.P Savani Group},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {2386-2389},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174015},
        abstract = {Personalized marketing has revolutionized various industries, including the education sector. This research investigates the role of personalized marketing strategies employed by PP Savani Group in influencing parental decision-making when selecting schools for their children. Using a mixed-method approach, the study examines digital marketing techniques, targeted advertising, and relationship-based marketing strategies to understand their effectiveness. The findings indicate that customized communication, social media marketing, and data-driven outreach significantly influence parental perceptions, ultimately affecting school enrollment trends. The study also highlights ethical considerations in personalized marketing, including data privacy concerns.},
        keywords = {Personalized Marketing, Parental Decision-Making, School Selection, Education Marketing, Digital Marketing},
        month = {March},
        }