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@article{174017,
        author = {Solanki Arpit Shailesh and Singh Rajdeep Ranapratap},
        title = {Comparative Study on Traditional V/S Digital Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {2511-2513},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174017},
        abstract = {This research explores the effectiveness of traditional and digital marketing strategies, evaluating their influence on consumer interaction, brand positioning, and overall outreach. By examining various marketing channels and shifting consumer behaviors, the study highlights how technological advancements have reshaped modern marketing. Employing a mixed-methods approach, this paper integrates qualitative and quantitative research to analyze demographic factors influencing marketing success. Based on the findings, recommendations are presented to optimize marketing strategies through a balanced combination of traditional and digital methodologies.},
        keywords = {},
        month = {March},
        }