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@article{179800,
        author = {Laxman Pawar and Deepak Prabhakar Chougale and Ravi Chavan},
        title = {Consumer Behavior Towards Optical Stores with Special Reference to Vijayapura City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {8412-8416},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=179800},
        abstract = {This research explores consumer behavior 
trends in the retail optical market of Vijayapura city 
with regard to drivers of purchase decisions for eye
care products like glasses, contact lenses, and 
sunglasses. The research analyzes important variables 
like brand choice, price, store ambiance, customer 
service, promotional offers, and the role of after-sales 
services. 
A survey was conducted among 50 
participants with the help of a standardized 
questionnaire, and statistical software like SPSS, 
frequency distributions, and one-sample t-tests were 
used to process the information. Findings indicate that 
although drivers like combo offers, cleanliness of the 
store, and the behavior of staff members have moderate 
impacts on consumer decisions, traditional drivers like 
price transparency and rewards programs have 
negligible effects. The research concludes that the 
optical retailers of Vijayapura need to strike a balance 
between service quality, product assortment, and 
customer engagement plans to achieve maximum 
satisfaction and loyalty. The findings serve as a starting 
point for business performance enhancement and 
influencing consumer-driven retail strategies in the 
local optical business.},
        keywords = {},
        month = {May},
        }