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@article{183295,
        author = {Navalgund S and Dedhia E},
        title = {A Study of Consumers’ Experiences with Sportswear},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {1148-1154},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183295},
        abstract = {This study aims to evaluate consumer experiences with the thermal performance of sportswear fabrics, focusing on moisture-wicking properties, comfort in various climatic conditions, and overall satisfaction. Primary data was collected from 140 respondents through a structured questionnaire, and the responses were analyzed using chi-square tests. The results show that while a majority of users appreciated the sweat-wicking capabilities of their sportswear, many still experienced discomforts due to fabric heaviness or clinginess, particularly in high-sweat areas. Furthermore, a significant portion of respondents felt too hot and sweaty in warm conditions, whereas in cold weather, feedback was mixed, with some users reporting discomfort while others felt adequately warm. Importantly, overall satisfaction with the thermal comfort of sportswear was low, with very few respondents expressing high satisfaction. These findings indicate a need for innovation in fabric technology, especially concerning breathability and temperature regulation, to meet user expectations across varying environmental conditions.},
        keywords = {Experience, Consumer, Sportwear, comfort.},
        month = {August},
        }