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@article{183389,
        author = {S.PRAVEENA and Dr.Bishwa Ranjan Kumar},
        title = {ANALYSIS ON SECURITY CONCERNS, CUSTOMER SPENDING AND THE SOCIETAL IMPACT OF E COMMERCE IN RURAL TELANGANA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {1609-1616},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183389},
        abstract = {This study explores the evolving dynamics of e-commerce adoption among rural consumers in Telangana, focusing on key aspects such as demographic profiles, security concerns, online spending behavior, and societal impact. With the increasing penetration of smartphones and internet access in rural India, understanding consumer behavior outside urban centers has become critical. The study will be based on the sample of 150 respondents gathering information using an elaborate questionnaire, and it may show trends in online consumption and attitudes to online shopping. Findings indicate a relatively young and educated rural population actively engaging in e-commerce, though significant concerns remain around payment safety and fraud. Although many users have average confidence on digital transaction, about one out of three users undermine using it as they fear being scammed or misusing their data. The key drivers to the purchase behavior online have been price sensitivity, convenience and scant supply of local products. Interestingly, the study reveals a statistically significant relationship between security concerns and e-commerce usage, but no strong correlation between online spending and perceived societal benefits. Overall, the research highlights the growing influence of e-commerce in rural Telangana, supported by mobile connectivity and changing consumer attitudes. But issues like security (trust), digital literacy, and awareness are the ones that should be dealt with to enable further adoption. Policymakers and digital commerce platforms must prioritize user education and fraud prevention strategies to build sustainable e-commerce ecosystems in rural India.},
        keywords = {Rural E-commerce, Telangana, Consumer Behavior, Security Concerns, Online Spending, Societal Impact, Chi-Square Test, Digital Trust, Internet Penetration, Mobile Commerce.},
        month = {August},
        }