Comparative Study of Corporate Social Responsibility Initiatives in Pune’s IT Industry: A Mixed-Methods Analysis

  • Unique Paper ID: 183496
  • Volume: 12
  • Issue: 3
  • PageNo: 1813-1817
  • Abstract:
  • This paper presents a mixed-methods investigation of Corporate Social Responsibility (CSR) initiatives undertaken by five leading IT firms in Pune—Tata Consultancy Services (TCS), Infosys, HCL Technologies, Wipro, and LTIMindtree—during 2020–2023. Quantitative data on CSR expenditure were sourced from company annual and CSR reports and the Ministry of Corporate Affairs portal; qualitative insights were obtained through ten semi-structured interviews with CSR managers and four focus-group discussions with beneficiary stakeholders. We compare spending trends, thematic priorities (education & digital literacy; healthcare & sanitation; environment & energy; community development), alignment with Sustainable Development Goals (SDGs) and ESG principles, and implementation challenges. Findings reveal substantial variation in both scale and focus: TCS leads in digital literacy, Infosys in renewable energy, Wipro in sustainability education, HCL in healthcare and disaster relief, and LTIMindtree in digital inclusion. Common challenges include rigorous impact measurement and systematic stakeholder engagement. Recommendations emphasize the adoption of standardized KPIs aligned with GRI/SDG frameworks, formation of multi-stakeholder consortia, capacity building for monitoring and evaluation, and embedding CSR objectives within core business strategy to ensure long-term sustainability impact.

Copyright & License

Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

BibTeX

@article{183496,
        author = {Prof. Dr. Mahesh Thakur and Ms. Shubhangi Abhyankar},
        title = {Comparative Study of Corporate Social Responsibility Initiatives in Pune’s IT Industry: A Mixed-Methods Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {1813-1817},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183496},
        abstract = {This paper presents a mixed-methods investigation of Corporate Social Responsibility (CSR) initiatives undertaken by five leading IT firms in Pune—Tata Consultancy Services (TCS), Infosys, HCL Technologies, Wipro, and LTIMindtree—during 2020–2023. Quantitative data on CSR expenditure were sourced from company annual and CSR reports and the Ministry of Corporate Affairs portal; qualitative insights were obtained through ten semi-structured interviews with CSR managers and four focus-group discussions with beneficiary stakeholders. We compare spending trends, thematic priorities (education & digital literacy; healthcare & sanitation; environment & energy; community development), alignment with Sustainable Development Goals (SDGs) and ESG principles, and implementation challenges. Findings reveal substantial variation in both scale and focus: TCS leads in digital literacy, Infosys in renewable energy, Wipro in sustainability education, HCL in healthcare and disaster relief, and LTIMindtree in digital inclusion. Common challenges include rigorous impact measurement and systematic stakeholder engagement. Recommendations emphasize the adoption of standardized KPIs aligned with GRI/SDG frameworks, formation of multi-stakeholder consortia, capacity building for monitoring and evaluation, and embedding CSR objectives within core business strategy to ensure long-term sustainability impact.},
        keywords = {Corporate Social Responsibility; IT Industry; Pune; Mixed-Methods; Sustainable Development Goals},
        month = {August},
        }

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