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@article{183914,
        author = {Ms. Rachana Ramagya Prasad and Dr. Meeta Sharma Moghe},
        title = {A Study on Impact of Awareness and Convenience of Fintech Platform on Investor’s Behaviour},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {3480-3488},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183914},
        abstract = {This study explores the impact of awareness and convenience of FinTech platforms on investor behaviour. With the rapid growth of digital financial services, understanding how these platforms influence investment decisions has become critical. The research focuses on assessing the extent to which users’ knowledge about FinTech services and the ease of using such platforms affect their investment choices, frequency of transactions, and overall engagement with digital financial tools. Primary data was collected from 120 respondents through a structured questionnaire, and simple random sampling was employed to ensure representative and unbiased data collection. The analysis was conducted using descriptive statistics to profile respondents and inferential statistics, including correlation, regression analysis, and Structural Equation Modelling (SEM), to examine the relationships between awareness, convenience, and investor behaviour. The findings indicate a significant positive relationship between both awareness and convenience with investors’ decision-making and engagement, highlighting the crucial role of accessible and well-communicated FinTech services. These insights offer valuable implications for FinTech providers, policymakers, and financial educators to enhance adoption, user experience, and informed investment practices.},
        keywords = {Awareness, Convenience, Fintech, Investor’s Behaviour},
        month = {August},
        }