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@article{185053,
        author = {sana and Athira P and Rohit SC and Tamil selvan and Febeena Thomas},
        title = {What Attracts Gen Z to a Job? A Study on Talent Acquisition Preferences”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {27-35},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185053},
        abstract = {Generation Z, born between 1997 and 2012, is increasingly becoming a dominant presence in the global workforce. Unlike previous generations, Gen Z has been shaped by the digital age, economic uncertainty, and rising social consciousness, all of which influence their approach to employment. This study explores the key factors that attract Gen Z to job opportunities, with the aim of identifying how their expectations differ from traditional job-seeking norms. It investigates their preferences regarding work culture, compensation, flexibility, social impact, and career development.
Using a mixed-methods research design, the study gathers insights from surveys and interviews conducted among Gen Z individuals across various academic and professional backgrounds. The findings reveal that while salary and job security remain important, Gen Z places a higher emphasis on non-monetary factors such as mental well-being support, remote work options, inclusive and transparent workplace culture, and opportunities for continuous learning. Digital engagement, employer branding, and organizational values also play a major role in shaping their job choices.
The research contributes to the field of talent management and human resource development by offering actionable recommendations for recruiters and employers. To effectively attract and retain Gen Z talent, organizations must go beyond conventional recruitment strategies and build an environment that aligns with this generation’s desire for meaningful work, flexibility, and ethical leadership. By understanding what motivates Gen Z, companies can enhance their talent acquisition practices and foster long-term employee engagement in an increasingly competitive job market.},
        keywords = {Generation Z, talent acquisition, job preferences, employer branding, workplace culture, recruitment strategies, employee engagement, career development, digital workforce, organizational values},
        month = {September},
        }