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@article{185174,
        author = {SOMASHEKHARA.N and HARSHITHA.G},
        title = {A STUDY ON IMPACT OF STORE LAYOUT ON BUYING BEHAVIOR},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {303-306},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185174},
        abstract = {This project talks about how people buy clothes, electronics, and beauty products in online, they like it because it is easy, saves time, gives good prices, and lets them read product reviews. The Indian retail industry is experiencing rapid growth, driven by increased urbanization, a rising middle class, and the expansion of organized retail. In this context, optimizing store layout has emerged as a strategic priority for retailers aiming to enhance customer experience and drive sales},
        keywords = {Store Layout Buying Behaviour Retail Industry Online Plattforms},
        month = {October},
        }