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@article{185692,
        author = {Dr. Abhishek Shrivastava},
        title = {Reconceptualizing Investor Behavior in Modern Financial Markets: An Integrated Theoretical Framework},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {2500-2506},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185692},
        abstract = {The complexity of modern financial markets has redefined traditional assumptions of rational investor behavior. Classical financial theories such as the Efficient Market Hypothesis (EMH) and Modern Portfolio Theory (MPT) presuppose that investors act logically to maximize utility. However, consistent empirical anomalies and the increasing role of technology have challenged this paradigm. This study seeks to reconceptualize investor behavior through an integrated theoretical framework that combines behavioral finance, market efficiency, and technological mediation. Drawing upon established theories—Prospect Theory, Bounded Rationality, and Information Asymmetry—this paper proposes a model that elucidates how psychological biases interact with digital information environments to shape market outcomes. The framework emphasizes the moderating influence of financial technology (FinTech), algorithmic trading, and social media sentiment on investment decision-making. By synthesizing diverse theoretical insights, this conceptual paper advances a more holistic understanding of market behavior and sets the foundation for future empirical validation.},
        keywords = {Behavioral finance, investment behavior, financial markets, investor psychology, conceptual framework, FinTech.},
        month = {October},
        }