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@article{187378,
        author = {ShylinDabaral V and Dr N Kathirvel},
        title = {IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR. WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {4154-4158},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187378},
        abstract = {In the marketing, the using of social websites by consumer has mostly increased. Social media has given to the online platform likes Facebook, twitter, instagram, you tube, and telegram etc. is having many features to attract the millions of peoples. In the today life social media has become a very powerful tools and techniques used by consumer in making buying decisions. Social media is going to play a very important role in consumer buying behavior. Some other times social media will create the issues to the user generated information can change the buying pattern of the consumer. Social networking sites has a huge impact on consumer in various ways. Now people are looking for followers and subscribers by giving information about buying goods and services through online without wasting the time. Now a day’s social media is used by all age of people like college students, working class and even the old age people too.  The main aim of the study is to examine how social media will affect the final consumer behavior who essentially use social networking websites.},
        keywords = {Index Terms—Buying behavior, consumer perception, social networking, Consumer buying behavior, and Social media marketing.},
        month = {November},
        }