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@article{188479,
        author = {Khan Safa Junaid and Prof. Shaikh Maviya Patel},
        title = {Formulation and Development of Herbal Face Brightening Serum from Hibiscus Powder},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {1825-1831},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188479},
        abstract = {The present day focuses on the formulation of an herbal face brightening serum using Hibiscus powder as the key active ingredient. The objective was to develop a natural, safe and effective formulation that enhances skin brightness, promotes hydration, and provides antioxidant benefits. The serum was prepared using hibiscus powder, kojic acid, glycerin, xanthan gum, rose water, distilled water, potassium sorbate and fragrance. The formulation process involved hydrating xanthan gum in glycerin, dissolving hibiscus powder and kojic acid in an aqueous phase, and finally combining the two phases following by addition of preservative and fragrance. The prepared serum was evaluated for various physiochemical parameters such as pH, viscosity, spreadability, appearance, stability, and irritancy. The results indicated that the serum exhibited suitable viscosity, pleasant odor, pH compatible with skin, and good stability. The study concludes that hibiscus-based serum can serve as an effective natural alternative for skin brightening and nourishment.},
        keywords = {Herbal Face Brightening Serum},
        month = {December},
        }