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@article{191033,
        author = {Md. Sohrab and Dr. M P Singh},
        title = {Role Of Sustainable Marketing Practices in Developing Brand Legitimacy for Higher Education Institutions},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {66-76},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191033},
        abstract = {.},
        keywords = {Sustainable Marketing Practices; Brand Authenticity; Higher Education Institutions; Brand Trust; Student Loyalty; Greenwashing Perception; Stakeholder Theory},
        month = {},
        }