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@article{190998,
        author = {Jihad Abdulhameed AL Shihani and Jumana Hamood AL Zadjali and Taif Hilal AL Shukaili and Hanin Harib AL Shaqsi and Khan Saifullah},
        title = {Impact Of Artificial Intelligence (AI) Based Promotions on Customer Purchase Decision Towards Samsung Electronics in Sultanate of Oman},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {16-25},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190998},
        abstract = {The research has emphasized to understand the impact of artificial intelligence based on promotions and advertisements with the effect it has on customer purchase decisions towards Samsung electronics in the Sultanate of Oman, with the concerned focus on to determine the level of knowledge and Consumer Adoption of AI-based Marketing and promotion among Samsung consumers in Oman, To investigate how AI-generated content in promotion, and advertising influences customer purchase perception and decision-making and to investigate the impact of artificial intelligence (AI) in increasing customer confidence and trust in Samsung products in Oman.
In this research, both quantitative and qualitative methods have been utilized, with numerical analysis. The research supports the role of Artificial Intelligence that is highly involved in consumer decision making. It has a great impact on customers’ purchase preferences.  The data was gathered based on understanding the user's knowledge of artificial intelligence, and they also included the use of AI to impact decision-making and trust in the brand.},
        keywords = {Artificial intelligence, AI-generated, Customer decision, Advertising campaigns, Algorithm, Big data, social media, Advertising, Promotion},
        month = {},
        }