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@article{190986,
        author = {Mohsin Aziz and Mohammed Muslim},
        title = {The Impact of Market Coverage Strategy with Reference to Lulu Hypermarket},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {11-15},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190986},
        abstract = {This study examines the impact of market coverage strategy with reference to Lulu Hypermarket. It aims to evaluate how strategic factors such as store location, product range, social media advertising, customer loyalty programs, and online–offline integration influence customer reach, satisfaction, and business performance. Using a mixed-method approach, data were collected from customers and employees through structured questionnaires and observations. The findings indicate that Lulu Hypermarket has strong market coverage through accessibility and product variety, while digital marketing and online integration require improvement. The study provides practical recommendations to enhance customer-centric strategies and sustain competitive advantage in retail sector.},
        keywords = {Sustainability, retail market, Hypermarkets},
        month = {},
        }