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@article{190980,
        author = {Qusay Said Al Mawali and Khalid Waleed Al Rawahi Mohammed and Ibrahim Al Siyabi and Omar Ali Al Kindi and Mohsin Aziz},
        title = {Sustainable Advertising as An Approach to Creativity: A Study with Reference to Red Bull},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {1-5},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190980},
        abstract = {It has always been a known fact that advertising is one of the best instruments of marketing today and its influence is to create an impression among consumers, to influence their purchases and create a long-term brand loyalty. It is better to build sense, identity, and emotion reaction, rather than explaining customers that a thing exists. In the modern competitive market, brands should establish stories that appeal to consumers both psychologically and culturally in addition to the utilitarian value it brings to them. Thus, advertising influences lives and aspirations across cultures as it is a cultural phenomenon and as a persuasive method of communication.
One of the most obvious arguments in support of advertising analysis stems in energy drink industry. Energy drinks are no longer considered to be specialized products that are available in the market to fill the needs of the athletes but are now considered to be drinks that are popular among the professionals, students, and ordinary people who want a quick boost. This is a very competitive industry because local players and global brands such as Monster and Rockstar are competing to capture the attention of consumers. The major difference in this saturated market is advertising. Along with the practical benefits of focus and energy, the brands should create a symbolic association with identity, adventure, and success.},
        keywords = {.},
        month = {},
        }