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@article{193295,
        author = {Mitha Jain and Deepmala.V},
        title = {Public Awareness of Interest Rate Changes and Their Impact on Household Financial Decisions in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {4639-4640},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193295},
        abstract = {This research explores public awareness and understanding of interest rate changes and their impact on household financial decisions, such as saving, investing, and borrowing. With increasing financial inclusion and economic activity, understanding how interest rate fluctuations influence consumer behaviour is critical. A quantitative survey was conducted among 55 participants across different age groups and occupations using a structured Google Forms questionnaire.
Findings indicate that while a majority are aware of interest rates and their changing nature, there is a significant gap in understanding their broader economic impact. Many respondents were unsure about how interest rates influence EMIs or savings. The study also reveals strong support for incorporating financial education, especially on topics like interest rates, into the school curriculum. The results emphasize the need for enhanced financial literacy initiatives and transparent communication from financial institutions and policymakers.},
        keywords = {Financial literacy, Interest rates, public awareness, Monetary policy, Household financial decisions, Economic behaviour},
        month = {February},
        }