Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{204149,
        author = {Anita Jacob},
        title = {THE EROSION OF ORGANIZATIONAL IDENTITY IN HYBRID WORK ENVIRONMENTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {2446-2451},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204149},
        abstract = {The widespread transition to hybrid work environments has caused a structural erosion of traditional collective culture and organizational identity (OI). This study examines organizational identification among Generation Z and investigates how senior leadership's behavioral consistency affects long-term career commitment. Employing a quantitative mixed-methods design, data were gathered via a structured questionnaire from a purposive sample of 30 working Gen Z individuals. The study statistically analyzes the predictive relationship between Senior Leadership Modeling (IV) and the composite employee Career Commitment Score (DV) using linear regression. Empirical results reveal that executive behavioral integrity is a highly significant predictor (p = 0.0127), explaining 20.22% of the total variance in Gen Z's multi-year retention and workplace pride within hybrid ecosystems. By proving that leadership authenticity acts as a vital structural substitute for physical culture anchors, this research isolates executive transparency as a critical determinant of voluntary turnover. Ultimately, it provides actionable insights for human resource managers seeking to design authentic corporate environments that successfully retain early-career talent in hybrid landscapes.},
        keywords = {Organizational Identity, Hybrid Work, Generation Z, Senior Leadership Modeling, Career Commitment, Employee Retention.},
        month = {June},
        }