A study on factors affecting the choice of e-commerce platform for the purchase of Mobile phones amongst youngsters
Dr. Hiren Harsora, Deborshi Deb, Nayan Mahajan
This study delves into the myriad factors that sway the decision-making process of youngsters when selecting an e-commerce platform for purchasing mobile phones. In the digital era, e-commerce has become the primary avenue for acquiring various goods, with mobile phones being a pivotal commodity. Understanding the preferences and behaviors of the younger demographic is crucial for e-commerce platforms to tailor their strategies effectively. Drawing upon a mixed-methods approach, including surveys and interviews, this research explores the multifaceted aspects influencing platform selection. The study investigates key factors such as user experience, pricing, brand reputation, product variety, security concerns, and social influence. By analyzing data gathered from a diverse sample of youngsters, this research aims to provide valuable insights for e-commerce platforms to enhance their offerings and better cater to the evolving needs and preferences of this demographic segment. The findings of this study are anticipated to contribute to the refinement of marketing strategies and the optimization of user experiences within the e-commerce landscape, particularly in the context of mobile phone purchases among youngsters.
Article Details
Unique Paper ID: 164379

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 568 - 571
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