A study on factors affecting the choice of e-commerce platform for the purchase of Mobile phones amongst youngsters

Dr. Hiren Harsora; Deborshi Deb; Nayan Mahajan

A study on factors affecting the choice of e-commerce platform for the purchase of Mobile phones amongst youngsters

Authors: Dr. Hiren Harsora, Deborshi Deb, Nayan Mahajan

Unique Paper ID: 164379
Volume: 10
Issue: 12
PageNo: 568-571

Keywords: No Keywords Found

Abstract:
This study delves into the myriad factors that sway the decision-making process of youngsters when selecting an e-commerce platform for purchasing mobile phones. In the digital era, e-commerce has become the primary avenue for acquiring various goods, with mobile phones being a pivotal commodity. Understanding the preferences and behaviors of the younger demographic is crucial for e-commerce platforms to tailor their strategies effectively. Drawing upon a mixed-methods approach, including surveys and interviews, this research explores the multifaceted aspects influencing platform selection. The study investigates key factors such as user experience, pricing, brand reputation, product variety, security concerns, and social influence. By analyzing data gathered from a diverse sample of youngsters, this research aims to provide valuable insights for e-commerce platforms to enhance their offerings and better cater to the evolving needs and preferences of this demographic segment. The findings of this study are anticipated to contribute to the refinement of marketing strategies and the optimization of user experiences within the e-commerce landscape, particularly in the context of mobile phone purchases among youngsters.

Download article

email to a friend

Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 12
PageNo: 568-571

A study on factors affecting the choice of e-commerce platform for the purchase of Mobile phones amongst youngsters

Available:https://ijirt.org/Article?manuscript=164379

13 May, 2024

A comparative analysis of pepsi and coke

08 May, 2024

A Study on changing consumer preferences towards organized retailing from unorganized retailing

04 May, 2024

A STUDY ON FACTORS AFFECTING ASSESSMENT OF SERVICE QUALITY FOR ONLINE MEDICAL CONSULTATION APPLICATIONS IN GUJARAT

30 Apr, 2024

Service Quality Assessment in the Power Tools Sector: Study Of BOSCH, DEWALT, MAKITA, RONIX Power Tools

22 Apr, 2024

Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of Indore's Customer

21 Apr, 2024

STUDY ON CONSUMER BEHAVIOR TOWARDS HOUSING LOANS

19 Apr, 2024

A Study on the impact of Social Media Marketing on the purchasing behaviour of consumers in the Ready-Made Garment Industry with reference to Vadodara city

18 Apr, 2024

Consumer Behaviour Towards Anime In India

17 Apr, 2024

Exploring The Impact Of Brand Communication On Consumer Trust And Loyalty By Mobile Service Providers In Vadodara City

11 Apr, 2024

A study on student's satisfaction in the education sector with Reference to international and national avenues

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry