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@article{173807,
        author = {Rajavi Mhatre and Shweta Trivedi},
        title = {Impact of Artificial Intelligence on Digital Media},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {1539-1541},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173807},
        abstract = {This research will explore the effects and significance of artificial intelligence in digital media, particularly within social media marketing. A social media marketing expert could train a computer through algorithms related to machine learning to recognize trends in posts that align with targeted content on social networks, thus opening pathways for specialized analytical categories. This training procedure can be performed on a computer. The findings reveal that potential users of AI Media software exhibit a strong sense of curiosity and confidence in its significant offerings. In this era of digital transformation, businesses have unprecedented access to extensive customer data regarding their behaviors. One of the major challenges linked to social media marketing is predicting individuals' interests to deliver content that is relevant to them. This research marks just the initial phase in understanding how individuals who will utilize the AI media software developed as part of the Future Web research initiative intend to leverage the programmer's features to benefit them. Given the quantitative nature of the research and the random selection of interviewees from various countries around the world, the outcomes of this study should be interpreted with some caution.},
        keywords = {Digital Marketing, Social Media Marketing, Artificial Intelligence, Machine Learning, Deep Learning, Virtual Reality, Augmented Reality, Image Analysis, Audience Analysis, Sentiment Analysis.},
        month = {March},
        }