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@article{162668,
        author = {Dr. Hiren Harsora and Mr. Hemant Pandey and Mr. Jay Kapadia},
        title = {A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {10},
        pages = {688-691},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=162668},
        abstract = {The efficacy, moral ramifications, and societal impacts of advertising tactics used by FMCG (fast-moving consumer goods) companies in the Indian market are all examined in this research. It seeks to identify the societal effects of advertising on consumer behaviour and cultural norms, investigate ethical issues related to advertising content, and evaluate the return on investment (ROI) of advertising expenditure through a thorough examination. Key words: India, FMCG, ethical concerns, advertising efficacy, and societal impacts.},
        keywords = {},
        month = {},
        }